Marketing strategy

by | Aug 15, 2021 | Uncategorized | 0 comments

Find an article and write about it like below. Put the article website after.
This week’s content is devoted to Marketing Performance and Analytics highlighting their importance to crafting effective marketing strategies. As always, you are free to post or comment on any Marketing Strategy topic. As a friendly reminder, this is the last week to post and earn points on Yellowdig. The deadline for posting is 11:59 am (ET), Wednesday, May 18. As always, you are free to post on any Marketing strategy topic.
I’ve chosen an article from aroscop.com11 click: Annie Huong that describes five examples of brands competing well through using marketing analytics. Whenever I think of companies killing it in the analytics game, Netflix and Spotify always pop up first. The way Spotify curates personalized playlists and
recommendations for its users speaks to how in-depth they get into their data (I especially like the Discover Weekly playlist). Also, some of the content Netflix produces seems outrageous sometimes, but with their deep dives into their data, they are always spot on creating programs for specific audiences to enjoy. A company can not succeed now without the combination of art (marketing) and science (analytics) joining forces. Analytics is everything in our modern world; it helps make sense of data, which is utilized to maximize the ROI of brand strategies and tactical campaigns.
Other brands mentioned in the list are Sephora, EasyJet, and Under Armour.
https://www.aroscop.com/5-examples-of-brands-winning-it-with-marketing-analytics/11 click: Shania Abedin

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