Havidol is a pharmaceutical ad parody that conforms very closely to most direct-to-consumer pharmaceutical ads. In fact, it parodies those ads so well that people came looking to their doctors to get a prescription for a disease and medication that were both fake.

by | Sep 7, 2021 | Uncategorized | 0 comments

Havidol is a pharmaceutical ad parody that conforms very closely to most direct-to-consumer pharmaceutical ads. In fact, it parodies those ads so well that people came looking to their doctors to get a prescription for a disease and medication that were both fake. The ad parody used the Peircian authority of the style of big pharma ads, as well as, the veneer of science to make satirical commentary about our relationship to these kinds of ads. Click HERE to watch the parody. Consumers went to their doctors to acquire a prescription for the “medication” to combat the “disease!”
Link: https://www.youtube.com/watch?v=kk-1qcy6Uj0
directions:
watch the ad and then write a 2-page analysis of the Havidol ad campaign based using concepts from the reading and on the following questions:
What are the elements in this ad that mimic real direct-to-consumer big pharma ads? Consider image, text, layout, etc.
Is this satirical ad unethical? If so, why? If not, why not?
Is this ad immoral? If so, why? If not, why not?
Should this ad parody have been published? If so, why? If not, why not?

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