After two years of intense development efforts, Hot Wheel executives were gearing up for the launch of a novel play experience platform that attempted to blend physical and digital components.

by | Sep 9, 2021 | Uncategorized | 0 comments

After two years of intense development efforts, Hot Wheel executives were gearing up for the launch of a novel play experience platform that attempted to blend physical and digital components.
In 3-5 pages (double-spaced), address the following questions:
Your Core Curriculum Reading on “Product Policy” (page 17) states that “a unique superior product – a differentiated product that delivers unique benefits and a compelling value proposition to the customer or user – is the number one driver of new-product profitability.” Evaluate the mixed play experience offered to kids through the Hot Wheels id innovation. Specifically, in what ways was Hot Wheels id trying to create a meaningful connection between the physical and digital elements? Were they successful in creating this meaningful connection and, in turn, delivering a unique superior product?
Your Core Curriculum Reading on “Product Policy” also discusses the New-Product Development Process. Articulate the different steps Mattel went through in this process. Instead of using the Stage-Gate Model discussed in the reading, please use a shortened 5-stage model described here: https://www.brex.com/blog/product-development-process/.
This is a group project and I am to busy to do my part. Please open the file attached and do what is highlighted. If you need to do more to make it a full page feel free to keep answering questions from the outline I will send you. But for sure make it a page and for sure answer the highlighted part. Thanks

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